The Company engages in consumption assistance, factory assistance, employment assistance and other initiatives, aligning with national strategies such as food security and comprehensive poverty alleviation. In 2024, the Company made directed purchases of products listed in the Consumption Assistance Product Catalog worth RMB 3.87 million; all work uniforms and shoes were sourced from employment support factories; additionally, the Company recruited university graduates in impoverished areas and targeted assistance regions, including Hutubi County, Wuzhishan, and Hezuo.
The initiative involves the establishment of 11 youth volunteer teams actively participating in various activities such as rural revitalization, hardship assistance, welfare environmental conservation, and educational support services. These teams engage in initiatives like “Nourishing the Land with the Ocean, Youth Serving Agriculture, Rural Areas, and Rural Residents,” “Living with the Sea, Escorting for Love,” “World Soil Day,” and “Green Seedlings Reflecting the Red Flag, Fulfilling Initial Intentions in the Fields.” These efforts practically demonstrate the Company’s commitment to social responsibility.
The Company conducted over 300 “Four Meetings and One Demonstration” agricultural service training sessions across nearly 20 provinces/municipalities/autonomous regions, and established and promoting more than 50 demonstration fields, ensuring continuous service and assistance. The initiative integrates resources from the government, universities & colleges, and businesses to launch research on scientific fertilization systems for more than ten specialty crops in Hainan Province, including pineapples, dragon fruits, golden fruits, large-leaf teas, and finger lemons. This effort, centered around establishing “Science and Technology Courtyards” as a platform, aims to boost rural revitalization and accelerate the development of new quality productive force in agriculture. To date, the project has secured 1 state-level and 1 provincial-level key R&D project, applied for 3 patents, plans to introduce 4 new product formulations, and has completed 16 scientific fertilization technology reports for Hainan’s crops.